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Direct Investment
Our focus
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We focus on profitability and core competitveness
of fast growing leading enterprises in the market. |
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We focus on enterprises guided by their “Greater China Market Oriented” concept, and catering products to the huge China market. |
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We focus on enterprises with significant competitive niches against foreign products in production cost. |
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We focus on those enterprises with competitive edge in the
China market. |
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We focus on those industries with potentials that are yet to be explored. |
Investment stages and tools
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We provide financing enterprises in the growing/expanding stages and funding services for overseas IPO projects. |
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Products provided by the invested enterprises have to be competitive, with the fast growing market, command a huge market share, and well recognized in the market. |
We primarily invest in ordinary shares or changeable bonds and seldom take a shareholder position of a holding company.
We invest in newly issuance as well as part of the share sold by the original share-holders.
Project operation – value added service
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We can enhance the corporate image of the invested enterprises, fostering its path to the capital market both within the country and aboard |
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Leverage on the solid foundation of China Everbright Limited to provide all-rounded value- added service to the invested enterprises. |
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We will provide strategic advisory and implementation services to the invested enterprises, including the consolidation of the different types of their business. |
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We barely involve in any internal operations of the invested enterprises, but will take part in enterprise operation standardization by optimizing the corporate governing structure, providing marketing and operational advices. |
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We help to find overseas strategic investors/alliances, and enhance corporate operational skill set and market ability. |
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